Writing

Articles, write-ups & case studies.

Practical notes on marketing, cybersecurity and growth — written for people who act on information, not just collect it.

Latest 3 min read· February 2026

Why Your B2B Startup is Losing Deals Without ISO 27001

Enterprise procurement teams run security questionnaires before signing. If your startup can't pass a vendor review, you're already disqualified — before the demo even happens.

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4 min read·January 2026

How to Structure a Go-To-Market Strategy for a Pre-Seed SaaS

Most pre-seed founders build a GTM strategy that looks like a marketing plan. They're different things. Here's the framework I use to build GTM that generates revenue, not just awareness.

GTM StrategySaaS