Teaching

I teach digital marketing that ships.

I deliver Digital Marketing in Hospitality & Tourism Management (BHTM 322) at Tulsipur Metro College — online and live. I teach it as a practicing marketer, so every unit connects theory to the campaigns I run every day.

Duration

~32 hours

Format

Online · Live

Institution

Tulsipur Metro College

Level

Bachelor · BHTM

The course

What students walk away with

The goal isn't to memorise definitions — it's to be able to plan and run a real campaign. Theory and practicum sit side by side, so students leave with work they've actually built.

Hands-on practicum

Social media campaign simulations in teams
Hands-on content creation workshops
Building real business websites
Analytics dashboards & live debates

Understand the role of digital marketing in hospitality & tourism
Develop end-to-end digital marketing strategies for real businesses
Run campaigns across social, search and content channels
Use Google Ads, Meta Ads and Analytics to make data-driven decisions
Apply ethical, privacy-aware marketing practices

Course syllabus · BHTM 322

Seven units, ~32 hours

Theory & Practicum · Third Semester

Introduction to Service Marketing

4 LH

Services marketing, service quality & customer satisfaction, trends & issues in hospitality, nature of hospitality products, the 7 Ps marketing mix.

Introduction to Digital Marketing

4 LH

Definition & importance in hospitality and tourism, key concepts & terminology, overview of digital strategies and channels.

Social Media Marketing

8 LH

Major platforms (Facebook, Instagram, Twitter…), creating & managing business accounts, content creation & curation, social advertising & influencer marketing.

Content Marketing & Online Advertising

7 LH

Compelling content for blogs, videos & infographics; Google, Facebook & YouTube Ads; building and running ad campaigns.

Website Development & Optimization

7 LH

Website design & usability, YouTube & blogging, SEO techniques, mobile optimization and responsive design.

Analytics & Performance Measurement

2 LH

Digital marketing analytics, key metrics, tools & techniques for data analysis and reporting, data-driven decisions.

Ethical Considerations in Digital Marketing

2 LH

Privacy & data protection, industry regulations & best practices, transparency and trust with customers.

Core texts & references

Kotler, P. — Marketing ManagementKingsnorth, S. — Digital Marketing StrategyMaity, M. — Digital Marketing (Oxford)Diamond, S. — Digital Marketing All-in-One

I teach what I do

A practicing marketer, not just a lecturer

I run live campaigns for Bright Future Laundry, Blink Luxe and Xtreme Energy Drink — the same playbook I bring into class.

See my work

Need a digital marketing trainer?

I run courses and workshops for colleges, teams and organisations — online or in person.

Invite me to teach